Business & Marketing

Business is for pupils who want to learn more about and are interested in learning about the core business concepts and how businesses work. Which is extremely topical in today’s market.

Pupils learn how to analyse financial information to assess how well a business is performing. Domestic and global markets are assessed and linked to topical case studies. Further aspects of the course look at marketing, finance, human resources, operations management and current business issues and entrepreneurship.

Key Stage 3

In Year 9 we offer taster sessions for the pupils to get a good grasp of what GCSE Business involves, and the different pathways it can lead to.

Key Stage 4

Business usually has a strong uptake, Pupils have the option of taking two pathways, both of which are level 2 qualifications, but they offer different opportunities. The first is the traditional Business GCSE and the second is the CNAT in Enterprise and Marketing.

Business GCSE (Edexcel)

The course is made up of 2 separate themes. Theme 1 –Investigating small business, which is typically taught throughout year 10 and makes up 50% of the final grade. This section looks at Enterprise and entrepreneurship, among other topic areas.

Theme 2 – Building a business, which is typically taught throughout year 11 and makes up the other 50% of the final grade. This section predominantly investigates how we grow a business.

For further information please have at look at the specification overview https://qualifications.pearson.com/content/dam/pdf/GCSE/Business/2017/specification-and-sample-assessments/GCSE_Business_Spec_2017.pdf

Cambridge National in Enterprise and Marketing (OCR)

This is an exciting and varied course, with many practical elements that not only prepare our pupils for college and sixth form but also the world of work. For this course, all pupils study three mandatory units covering enterprise and marketing concepts where they have to design and market a viable business proposal.

The first unit underpins the wider learning in this qualification. Pupils develop essential knowledge and understanding of enterprise and marketing concepts, which are applied to the other units within the qualification. This unit is assessed by an external examination, which makes up 50% of the overall grade

In the second unit, pupils develop the skills needed to design a business proposal to meet a scenario set by the exam board. They identify a customer profile for a specific product, complete market research to generate product design ideas and use financial calculations to propose a pricing strategy and determine the viability of their product proposal. This unit is assessed internally via controlled assessment, making 25% of the final grade

In the final unit, pupils develop the skills needed to create a brand identity and promotional plan for the product proposal they produced in the previous unit. They develop pitching skills in order to introduce their proposal to an external audience. This unit again is assessed internally, and makes up the final 25% of the final mark.

Further information can be found her https://www.ocr.org.uk/Images/338513-specification.pdf

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  • Brune Park Community School, Military Road, Gosport, Hampshire PO12 3BU
  • (023) 9261 6000
  • enquiries@brunepark.gfmat.org

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